Apple has set fire to iOS. Everything’s in flux. Those with the least to lose have the most to gain, because this fall, hundreds of millions of people will start demanding apps for a platform with thousands of old, stale players and not many new, nimble alternatives.
There was a similar rush when the iPhone 5 was announced, but that will be nothing by comparison. This isn’t just a slightly taller form factor of the same thing. This is a revolutionary change to the way we see and interact with our applications. If you’re not in, you’re automatically outdated and showing increasing irrelevance with each passing day because others will put in the effort.